Sunday, December 04, 2005

Ka-Ching

It was a last minute decision that we all decided to go up the hill to chill last night. The chill was an excuse, we got out from the car park and headed staight to the "Ka-Ching" machine! Err.. actually, the machine these days don't make "Ka-Ching" sound anymore. What you hear is all the digitalized sound like "di-di-du-du".

"Understanding your consumer" is what the marketing people always preach. And so I see how this is applied in the design in the "Ka-Ching" place. Just when we got out from the multi level carpark, we got in the lift that took us directly to the entrance! I guess the Business Strategy people might want to consider putting some machine at the lift lobby, in the lift, in the toilets for those hardcore players.

This trip reminds me of the time I spent in Las Vegas doing my summer school many years ago. Wherever you go, you see the machine. At the airport waiting lounge or when you stop by 7/11 for bread and milk, you can feed your coins too. Good Lord they don't have this on campus!

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